We keep hearing that in-house agencies are going to take over the world – or, at least, become more important – and Facebook seems to have decided that’s the way to go following its ad debut through Wieden+Kennedy a couple ...
Read More »Paul Simons: social media has gone ‘notification’ mad but brand owners should resist it
I spotted an article in The Marketer magazine online titled “Six ways push notifications can help pull in and keep app users” by a lady called Dorothy Craven of a company called Element Wave. I think my blood began to ...
Read More »Xaxis boss Brian Lesser on the future of digital video and WPP’s role in a brave new media world
One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is determined to be a major player in this through its Xaxis operation. It’s quite hard to work out what Xaxis ...
Read More »Steve Sponder: what Facebook’s tough new brand post rules mean for content creators
There are some very impressive statistics underlining why more and more advertisers are looking to Facebook. As well as its reach, it offers some of the most remarkable targeting data available: Facebook knows how old its users are, where they ...
Read More »Facebook to launch business challenge to Linkedin
Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...
Read More »Coca-Cola relaunches Surge in exclusive Amazon deal
Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...
Read More »Twitter launches 1bn users mobile ad network
Twitter has beaten Facebook to the punch with the launch of its new mobile ad network – based on its recent MoPub acquisition – which, it claims, can reach over a billion devices worldwide using Android and Apple operating systems. ...
Read More »Facebook and IKEA discover joys of Cosplay community
These days if you have a conversation you seem to become part of a community (which enrages my friend George Parker, among others) but a pretty obvious community is Cosplay, people who like dressing up in outlandish costumers together. And ...
Read More »Facebook pays $19bn for ad-free messager WhatsApp
No-one could accuse Facebook of either sitting on its mountain of cash or failing to respond to fears that its core social network is losing its appeal to young people as their aunts and uncles populate its pages. Mark Zuckerberg’s ...
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