Tag Archives: facebook

As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up to try to guide advertisers through this maze. Two such, Marimedia, which says it “leverages big data to optimise mobile ...

WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within Facebook, as opposed to using Facebook’s off-the-shelf categories of users. Kantar CEO Eric Salama (Kantar is WPP’s data division) says: ...

Here’s another ‘Friends’ ad from Facebook’s in-house agency The Factory – well factories churn out stuff don’t they? – directed by Mike Mills of MJZ (so they don’t do everything themselves). An agency boss was telling me recently that you ...

We keep hearing that in-house agencies are going to take over the world – or, at least, become more important – and Facebook seems to have decided that’s the way to go following its ad debut through Wieden+Kennedy a couple ...

I spotted an article in The Marketer magazine online titled “Six ways push notifications can help pull in and keep app users” by a lady called Dorothy Craven of a company called Element Wave. I think my blood began to ...

One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is determined to be a major player in this through its Xaxis operation. It’s quite hard to work out what Xaxis ...

There are some very impressive statistics underlining why more and more advertisers are looking to Facebook. As well as its reach, it offers some of the most remarkable targeting data available: Facebook knows how old its users are, where they ...

Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...

Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...