Facebook plumbs new depths as it tries to raise its PR game

Facebook’s revenues are going through the roof – nearly $12bn in the first quarter Of 2018 (49 per cent up year on year) – 91 per cent of it via mobile.

This when founder Mark Zuckerberg has been hauled before Congress to admit he didn’t really know what was going on with his data, in the wake of the Cambridge Analytica scandal, and advertisers across the piece berating Facebook and its rivals on everything from brand safety to a cavalier disregard for privacy.

The same advertisers who keep pouring money into it, of course.

Well here’s Zuck – it certainly sounds like him – promising Facebook users that it’s going to be a good boy from now on although his promises are hardly heavy on detail. Said to be Facebook’s biggest “brand campaign” to date.

As they used to say in Private Eye: “Pass the sick bag Alice.”

MAA creative scale: 0.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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