Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its view of 2015. I assume this film from production company Whirlpool was completed before the recent Paris attacks.
It’s easy to knock Facebook and people like founder Mark Zuckerberg. He’s insanely rich (and none too keen on paying taxes) while the actual Facebook format is really rather mundane.
But it works, for the moment anyway.
I actually think Facebook’s ad efforts have been pretty good to date, not there yet but there’s ambition and it’s not afraid to put its head above the parapet.
This one? Not there yet but you don’t see many global companies (tech or otherwise) having a go.
MAA creative scale: 6.
