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Advertisers
Paul Simons: social media has gone ‘notification’ mad but brand owners should resist it
I spotted an article in The Marketer magazine online titled “Six ways push notifications can help pull in and keep…
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Ad Tech
Xaxis boss Brian Lesser on the future of digital video and WPP’s role in a brave new media world
One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is…
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Advertisers
Steve Sponder: what Facebook’s tough new brand post rules mean for content creators
There are some very impressive statistics underlining why more and more advertisers are looking to Facebook. As well as its…
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Ad Tech
Facebook to launch business challenge to Linkedin
Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The…
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News
Coca-Cola relaunches Surge in exclusive Amazon deal
Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather…
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Advertisers
Twitter launches 1bn users mobile ad network
Twitter has beaten Facebook to the punch with the launch of its new mobile ad network – based on its…
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Advertisers
Facebook and IKEA discover joys of Cosplay community
These days if you have a conversation you seem to become part of a community (which enrages my friend George…
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Finance
Facebook pays $19bn for ad-free messager WhatsApp
No-one could accuse Facebook of either sitting on its mountain of cash or failing to respond to fears that its…
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Advertisers
Strike Anywhere strikes a winner for Facebook’s 10th
And you thought Facebook was a collection of multi-zillionaires nicking all your data. Well it’s not – it’s as cuddly-wuddly…
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