Tag Archives: coca-cola

Why going Grey (to the ad agency) is easier said than done in Japan

We remarked the other day, apropos Coca-Cola, that clients were beating a path to Grey Advertising’s door. But if you want to do that in Japan it’s tricky, the office is tucked away. One version has it that it takes ...

Read More »

Coke spreads ‘Open Happiness’ with new campaign from Ogilvy Brazil

Coke’s ‘Open Happiness’ appears to be a campaign with legs; because it’s making the world a better place of course (that’s the idea anyway). Here’s the latest, ‘Lets’ Go Crazy,’ from Ogilvy Brazil, featuring Supertramp’s Give A Little Bit. Do ...

Read More »

Beyonce, and us, are better off without Pepsi

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...

Read More »

The truth is out – new giant Santa Coke campaign is by McCann Madrid

The way Coca-Cola colonises Christmas is quite remarkable: it’s a fizzy drink, best drunk very cold and synonymous with summer. Should have fuck all to do with Christmas. So being the agency charged with the great responsibility of invading Christmas ...

Read More »

SodaStream enlists Alex Bogusky as it steps up anti-waste war with Coke

Star creative Alex Bogusky, the former ‘chief insurgent officer’ at MDC Partners which bought his agency Crispin Porter+Bogusky, has returned to the advertising fold (temporarily at least) with this campaign for bubble-maker SodaStream. Bogusky and SodaStream have been doing their ...

Read More »