You have to hand it to Coca-Cola: it’s the all-time ubiquitous product. It’s already hijacked Christmas with bloody great red trucks – an unlikely combo of carbon emissions and sugary drinks – and now it’s doing the same with fatherhood courtesy of this brilliant ad from Santo in Buenos Aires.
Why can’t the Brits make ads like this any more? With a proper story based on real life, humour and, not forgetting, powerful branding?
