Tag Archives: coca-cola

Coke’s ‘Open Happiness’ appears to be a campaign with legs; because it’s making the world a better place of course (that’s the idea anyway). Here’s the latest, ‘Lets’ Go Crazy,’ from Ogilvy Brazil, featuring Supertramp’s Give A Little Bit. Do ...

Funny how Coca-Cola has made polar bears a brand property: maybe, way back, someone in Atlanta decided it needed a winter strategy. Anyway, it’s now produced on online epic featuring said animals, produced by Ridley Scott, David Scott is involved ...

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...