Tag Archives: coca-cola

Coke-supercharged Honest Tea makes TV debut

Coca-Cola is hoping to do a Ben & Jerry’s with Honest Tea, which it acquired from the founders last year, by showing that big companies (Ben & Jerry’s is now owned by Unilever) can manage ‘alternative’ brands. So it hired ...

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Coke and Colgate back new $1m mobile research

Mobile marketing is the new big thing, everyone says so: Mark Zuckerberg (ruefully as he doesn’t have enough of it), new Talon supremo Eric Newnham and possibly people who are even more influential (assuming there are any). So this big ...

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Sodastream goes to war with Coca-Cola on waste

Companies are such good global citizens these days (the LBGT community of lesbians, bisexuals,gays and transgenders seems to have more supporters than Manchester United). But the favourite theme for most of the world’s big corporations seems to be ‘sustainability,’ with ...

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BBH launches global Sprite campaign ‘Camouflage’

Bartle Bogle Hegarty, which has just been wholly-acquired by former part-owner Publicis Groupe, is demonstrating its global capabilities with the launch of this new ‘Camouflage’ campaign for Coca-Cola’s Sprite. The campaign emanated in BBH Shanghai with the involvement of BBH ...

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Dan Wieden awarded Cannes Hall of Fame gong

Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding creative advertising agencies. And what at first sight ...

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What BrandZ tells us about Facebook’s flagging IPO

I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO offer price ...

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