McCann Copenhagen waves the national flag for Coke’s ‘Open Happiness’ campaign

Did you know that Denmark is the happiest country in the world (according to the UN)? Me neither. But this is the notion driving McCann Copenhagen’s latest effort for Coca-Cola’s ‘Open Happiness’ campaign.

Coca-Cola – The Happy Flag from McCann Copenhagen on Vimeo.

If people in the UK started waving Union Jacks at visitors they’d probably be banged up for being members of the British National Party. But Denmark, clearly, is different.