More About Advertising The alternative voice of advertising, marketing and media
Did you know that Denmark is the happiest country in the world (according to the UN)? Me neither. But this is the notion driving McCann Copenhagen’s latest effort for Coca-Cola’s ‘Open Happiness’ campaign.
Coca-Cola – The Happy Flag from McCann Copenhagen on Vimeo.
If people in the UK started waving Union Jacks at visitors they’d probably be banged up for being members of the British National Party. But Denmark, clearly, is different.
