Tag Archives: CHI

CHI takes new Argos campaign into the toy department

Argos ads are coming thick and fast from CHI, which retained the £50m account at the end of last year. The agency launched Argos’ new ‘Get Set Go’ campaign last week and now it seems to be treating the High ...

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Johnny Hornby on CHI, The&Partnership, his full-service ambitions and the top job at WPP

Roka in London’s Charlotte Street on an unseasonably warm autumn day. Johnny Hornby, one of London adland’s best-known characters is talking about his agency CHI&Partners and his new global operation The&Partnership. Actually the affable Hornby isn’t too pleased at the ...

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CHI produces an epic for Samsung Smart TV

I read somewhere recently that Samsung spent $11.6bn on advertising last year and it looks as though it may top that this, with a large chunk going on its heroic effort to persuade customers all over the world that they ...

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Samsung’s new Smart TV charges at Apple

Years ago Fuji’s corporate mission statement was, allegedly, ‘Kill Kodak’; now Samsung’s seems to be ‘Kill Apple,’ or, at least, get there first. Its new Galaxy phones are bigger and, some say, better than the iPhone, it sells more tablets ...

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