Tag Archives: CHI

Argos ads are coming thick and fast from CHI, which retained the £50m account at the end of last year. The agency launched Argos’ new ‘Get Set Go’ campaign last week and now it seems to be treating the High ...

Roka in London’s Charlotte Street on an unseasonably warm autumn day. Johnny Hornby, one of London adland’s best-known characters is talking about his agency CHI&Partners and his new global operation The&Partnership. Actually the affable Hornby isn’t too pleased at the ...

Agencies are always unsettled when a new marketing director arrives at one of their clients. The wisdom handed down over the years is a new marketing director will attack the easy things to change to make a mark quickly such ...

Actually it’s called The & Partnership, which must be one of the daftest names ever given to an agency, and is an extension of Johnny Hornby’s CHI, 49 per cent owned by WPP. CHI is supposed to be running the ...

I read somewhere recently that Samsung spent $11.6bn on advertising last year and it looks as though it may top that this, with a large chunk going on its heroic effort to persuade customers all over the world that they ...

Years ago Fuji’s corporate mission statement was, allegedly, ‘Kill Kodak’; now Samsung’s seems to be ‘Kill Apple,’ or, at least, get there first. Its new Galaxy phones are bigger and, some say, better than the iPhone, it sells more tablets ...