Tag Archives: CHI

CHI unveils skateboard pyrotechnics for Lexus’ ‘Amazing in Motion’

The long-running global Lexus campaign through CHI & Partners is called ‘Amazing in Motion’ so client and agency have produced what they claim is the world’s first working ‘hoverboard,’ a skateboard that floats thanks to a combo of liquid nitrogen ...

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How sticking with CHI paid off for Travelodge

One of the supposed truths about advertising is that repitches – defending your agency’s account against the blandishments of rivals – aren’t worth it. If a client is looking around, for whatever reason, then your time’s up. Why waste time ...

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AllTogetherNow essays some Virgin Money vandalism

CHI content offshoot AllTogetherNow has produced a new Virgin Money film – ‘The rebellion in your pocket’ – harking back to the great days when rock stars used to throw TVs out of hotel windows (and snort coke off hookers’ ...

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What will be the clinching factor in £100m Lloyds pitch?

A popular summer game, I’m told, is getting up before your competitors to place your towel on the best sun lounger by the hotel pool. At the recent Cannes Lions ad festival there was a similar game, although you need ...

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Anchor win gives Seattle’s Creature a leg up in London

Creature London, the newish offshoot of Seattle’s Creature, is reported to have won Arla Foods’ £4m Anchor butter account. Anchor has been with CHI & Partners, which didn’t repitch, for 11 years. Anchor is one of those accounts that’s quite ...

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Carphone Warehouse hands digital and content business to Brothers and Sisters

Carphone Warehouse, now part of Dixons Carphone, has handed its digital and content brief, worth an estimated £10m, to Brothers and Sisters. Brothers and Sisters, best known for its Sky work, pitched against CHI & Partners, which handles Carphone’s above-the-line ...

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