CHI content offshoot AllTogetherNow has produced a new Virgin Money film – ‘The rebellion in your pocket’ – harking back to the great days when rock stars used to throw TVs out of hotel windows (and snort coke off hookers’ appendages…but I guess they couldn’t show that).
They clearly think the Sex Pistols did this. Actually, I think it was Keith Moon of The Who and his contemporaries who kicked things off.
Not sure that Virgin Money is quite as ‘alternative’ as this makes out either. Like most Virgin companies there’s a fair bit of smoke and mirrors involved. But it’s fun and certainly different for the banking sector.
MAA creative scale: 8.