I read somewhere recently that Samsung spent $11.6bn on advertising last year and it looks as though it may top that this, with a large chunk going on its heroic effort to persuade customers all over the world that they really want/need a smart TV.
A large chunk of the aforementioned large chunk must have gone on this epic opus ‘King of TV City’ from UK agency CHI.
Samsung, King Of TV City from MPC on Vimeo.
I don’t usually like these numbers much; they tend to turn out looking like gaming ads. But if you’re going to try to sell an interactive cum cinematic experience then this makes a pretty good fist of it.
It was directed by Adam Berg for MPC.