One of the high points of broadcasting this year has been the BBC’s ‘This is going to hurt’ on the BBC, based on hospital doctor Adam Kay’s real life memoir. Showing the travails of a junior doctor in an NHS ...
Read More »Best ads of 2019: LinkedIn, HP, Canal+ feature in October
London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein for HP. Does anyone like social media these days? Saatchi & Saatchi for BT. Divides opinion somewhat but pretty good ...
Read More »BETC’s legions take on Netflix for Canal+
There may be a crisis in UK creativity (see here) but they seems to be doing OK in France. One of the long-time trailblazers is BETC for Canal+ and here’s the latest, plugging Canal+ as a streaming rival to the ...
Read More »Best ads of 2018: Fiat and Amazon lead in October but Wieden+Kennedy pulls off a major win for Ford
It’s interesting that at a time when creative agencies are fighting for their very existence against the data hordes, October saw a rich crop of ads – all of them, in some way, demonstrating the presence of that rare element: ...
Read More »BETC gets inside the fevered imagination of Canal+
BETC Paris is rightly renowned for many things but Canal+ is perhaps its signature account. BETC is now ultimately owned by Canal+ parent Vivendi so it’s as well to be on top form. Canal+ has what it calls a new ...
Read More »BETC sticks pins in French footballers for Canal+
French football has a Classico too it seems, Olympique de Marseille vs Paris Saint Germain, happening this Sunday and broadcast by Canal+. So Canal+ agency BETC Paris is drummimg up interest in its inimitable style by speculating that fans can ...
Read More »Best ads of 2017: Who Wot Why and BETC Paris win in April
May has snook in in the UK without anyone noticing – the Bard’s “merry month” is here under lowering skies. Maybe God is a remainer and he’s pissed off about the General Election which is all about bloody Brexit. There ...
Read More »BETC Paris produces kids’ version of raunchy Versailles
Versailles is the rollicking/semi-pornographic (take your choice, it might be both) Louis XIV saga from Canal+, now back on BBC2. So if you’re worried about the kids being corrupted (children don’t seem to go to bed these days because then ...
Read More »BETC Paris uncorks carnage in the kitchen for Canal+
French pay-TV station Canal+, part of Vincent Vincent Bolloré’s Vivendi empire, resolutely refuses to make money, unlike big European rival Sky. So it’s undergoing a revamp (including swingeing cost cuts), trying to market a more varied line-up aside from its ...
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