Best ads of 2019: LinkedIn, HP, Canal+ feature in October

London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing.

Goodby Silverstein for HP. Does anyone like social media these days?

Saatchi & Saatchi for BT. Divides opinion somewhat but pretty good for a corporate effort and gets BT on the front foot for the first time in years.

BETC Paris for Canal+ streaming. You expect this to be good – and it is.

Ditto adam&eveDDB for Marmite but this hypnosis number is a step forward in a consistently excellent campaign.

Jung von Matt for BMW. A fine example of the much overhyped story telling.

There were other good ones too. Award winners? These days you seem to need a cause even to get shortlisted. But all these spend the client’s money wisely – which is surely the point.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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