London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing.
Goodby Silverstein for HP. Does anyone like social media these days?
Saatchi & Saatchi for BT. Divides opinion somewhat but pretty good for a corporate effort and gets BT on the front foot for the first time in years.
BETC Paris for Canal+ streaming. You expect this to be good – and it is.
Ditto adam&eveDDB for Marmite but this hypnosis number is a step forward in a consistently excellent campaign.
Jung von Matt for BMW. A fine example of the much overhyped story telling.
There were other good ones too. Award winners? These days you seem to need a cause even to get shortlisted. But all these spend the client’s money wisely – which is surely the point.