April was far from the cruellest month for ads, particularly from UK agencies. After a slow start to the year there was a rush of good to great ads in April: JWT’s Rembrandt recreation by its Amsterdam office, Martini from ...
Read More »BETC Paris surprises for Canal+ To Go
What’s this? BETC Paris and Canal+ venturing into what we may as well call ‘Always’ territory? To which there’s a nod. Or producing a Gallic version of P&G’s ‘Mom’ campaign? Surely not… Didn’t think so. Great laugh-out-loud commercial and you ...
Read More »BETC scores a golden goal for Canal+
Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+. It’s stuffed with big award winners, of course – as you’d maybe expect for a TV ...
Read More »BETC tackles Christmas prezzie diplomacy for Canal+
We’ve had some spectaculars over the years from BETC Paris for Canal+, one of the most garlanded campaigns. Here’s BETC in more reflective mode, giving us its take on unwanted Christmas presents (as with Harvey Nichols, Currys PC World and ...
Read More »BETC Paris brings home the carnage for CanalSat
Canal+ has detected an advantage in giving its French customers quick access to the best American TV goodies (unlike our own dear Virgin Media in the UK which doesn’t have any of them) and so it’s plugging the new series ...
Read More »Matt Williams: Super Bowl Snickers winner is a great campaign – but Canal+ is epic
Freddie Flintoff (a former cricketer) has a new show on Sky about fish and chips. That’s about as exciting as the adverts got in the UK during the Super Bowl. Unlike in the States, it’s fair to say no-one on ...
Read More »BETC’s ‘The Bear’ team is back on the awards trail with another mini-wonder for Canal+
BETC’s ‘The Bear’ ad for Canal+ won loads of awards a couple of years ago and now the agency has produced another mini-wonder, ‘Unicorns,’ for the pay-TV operator. This time it’s a spin on Noah’s Ark and unicorns, but with ...
Read More »BETC Paris gives French football its inimitable twist
Les Francais are just as mad about football as the Brits, it seems, and so BETC Paris has been wheeled in to help Canal+ launch the new (pay-TV) season in France. And we have the usual images of frantic millionaires ...
Read More »BETC shows ITV how to promote TV drama with new campaign for Canal+Series
BETC Paris’ ad ‘The Bear’ for Canal+ was one of the most awarded in recent history and the agency is back on the case to launch Canal+Series, a new channel devoted to drama series. This one doesn’t have the creative ...
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