Tag Archives: canal+

French pay TV operation Canal+ resolutely refuses to make money. Maybe Vincent Bolloré, now installed as boss of owner Vivendi, will fix this. With that in mind, presumably, the station is launching Front Row, a premium package that offers events ...

April was far from the cruellest month for ads, particularly from UK agencies. After a slow start to the year there was a rush of good to great ads in April: JWT’s Rembrandt recreation by its Amsterdam office, Martini from ...

What’s this? BETC Paris and Canal+ venturing into what we may as well call ‘Always’ territory? To which there’s a nod. Or producing a Gallic version of P&G’s ‘Mom’ campaign? Surely not… Didn’t think so. Great laugh-out-loud commercial and you ...

Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+. It’s stuffed with big award winners, of course – as you’d maybe expect for a TV ...

We’ve had some spectaculars over the years from BETC Paris for Canal+, one of the most garlanded campaigns. Here’s BETC in more reflective mode, giving us its take on unwanted Christmas presents (as with Harvey Nichols, Currys PC World and ...

Canal+ has detected an advantage in giving its French customers quick access to the best American TV goodies (unlike our own dear Virgin Media in the UK which doesn’t have any of them) and so it’s plugging the new series ...

Freddie Flintoff (a former cricketer) has a new show on Sky about fish and chips. That’s about as exciting as the adverts got in the UK during the Super Bowl. Unlike in the States, it’s fair to say no-one on ...

BETC’s ‘The Bear’ ad for Canal+ won loads of awards a couple of years ago and now the agency has produced another mini-wonder, ‘Unicorns,’ for the pay-TV operator. This time it’s a spin on Noah’s Ark and unicorns, but with ...

Les Francais are just as mad about football as the Brits, it seems, and so BETC Paris has been wheeled in to help Canal+ launch the new (pay-TV) season in France. And we have the usual images of frantic millionaires ...