BETC scores a golden goal for Canal+

Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+.

It’s stuffed with big award winners, of course – as you’d maybe expect for a TV station with all that lovely, advertise-able content. BETC still does it better than anyone else.

This one isn’t a ‘Bear’-type blockbuster but it’s lovely all the same.

‘The Fan.’

‘The Bear.’

Great ads make you feel good about people too.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.