Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+.
It’s stuffed with big award winners, of course – as you’d maybe expect for a TV station with all that lovely, advertise-able content. BETC still does it better than anyone else.
This one isn’t a ‘Bear’-type blockbuster but it’s lovely all the same.
Great ads make you feel good about people too.
MAA creative scale: 9.