BETC’s legions take on Netflix for Canal+

There may be a crisis in UK creativity (see here) but they seems to be doing OK in France. One of the long-time trailblazers is BETC for Canal+ and here’s the latest, plugging Canal+ as a streaming rival to the mighty Netflix.

Except they can’t say Netflix for legal reasons.

It’s not just the idea but the detail: “tortoise formation” – genius.

MAA creative scale: 9.

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