There may be a crisis in UK creativity (see here) but they seems to be doing OK in France. One of the long-time trailblazers is BETC for Canal+ and here’s the latest, plugging Canal+ as a streaming rival to the mighty Netflix.
Except they can’t say Netflix for legal reasons.
It’s not just the idea but the detail: “tortoise formation” – genius.
MAA creative scale: 9.