Tag Archives: bud light

Two trends in adland searching for the laughter button

Trends in ads usually start in the US and P&G’s Cannes winner ‘It’s a Tide Ad’ with David Harbour has prompted imitators already, commercials sending up commercials. We’ve had Dennis Quaid for Esurance and now it’s Aaron Rodgers and Colin ...

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The secret of Bud Light’s success – there isn’t one

AB InBev is bringing its Bud Light ‘Dilly Dilly’ ad campaign to the UK – cue groans from Wieden+Kennedy London perhaps – so expect lots more madcap medievalism. But it’s certainly had a big impact in the US and here’s ...

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Bud Light takes a pop at rice-less beers

Here’s a cheeky number from Bud Light of all brands, taking a pop at craft beers and their exotic ingredients. While you can depend on Bud Light’s combo of barley, rice (rice!), water and hops. From Wieden+Kennnedy presumably. Neatly done: ...

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Wieden+Kennedy launches Ab InBev’s Bud Light in the UK

AB InBev is launching its best-selling US brand Bud Light in the UK with an out of home and digital campaign from agency Wieden+Kennedy, breaking next week. W+K handles the ever-controversial brand in the US. Why controversial? Some say it’s ...

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