Trends in ads usually start in the US and P&G’s Cannes winner ‘It’s a Tide Ad’ with David Harbour has prompted imitators already, commercials sending up commercials. We’ve had Dennis Quaid for Esurance and now it’s Aaron Rodgers and Colin ...
Read More »Deconstructing Bud Light: popular fashion over flavour
I see that Bud Light is partnering with the England men’s football team – riding high in the nation’s affections following their decent World Cup – in a bid to replicate its success with the American NFL. Whether or not ...
Read More »The secret of Bud Light’s success – there isn’t one
AB InBev is bringing its Bud Light ‘Dilly Dilly’ ad campaign to the UK – cue groans from Wieden+Kennedy London perhaps – so expect lots more madcap medievalism. But it’s certainly had a big impact in the US and here’s ...
Read More »Bud Light is caught in a medieval morass of W+K’s making
They must be tearing what’s left of their hair out in Portland (or maybe New York). Wieden+Kennedy is going all medieval for Bud Light in the latest iteration of a campaign that’s lurched about all over the place. Dilly dilly ...
Read More »Bud Light takes a pop at rice-less beers
Here’s a cheeky number from Bud Light of all brands, taking a pop at craft beers and their exotic ingredients. While you can depend on Bud Light’s combo of barley, rice (rice!), water and hops. From Wieden+Kennnedy presumably. Neatly done: ...
Read More »Bud Light banks on return of cute frogs for UK launch
Budweiser, now owned by AB InBev, won lots of sales and awards back in 1995 with this opus featuring some popular frogs. Adweek probably called them adorable. Now AB InBev is launching the best-selling US brand – ever controversial as ...
Read More »Wieden+Kennedy launches Ab InBev’s Bud Light in the UK
AB InBev is launching its best-selling US brand Bud Light in the UK with an out of home and digital campaign from agency Wieden+Kennedy, breaking next week. W+K handles the ever-controversial brand in the US. Why controversial? Some say it’s ...
Read More »W+K and Bud Light really have a bad case of the blues
Here’s another Super Bowl Bud Light ad from Wieden+Kennedy, this time featuring the “original party animal” Spuds Mackenzie, a bulldog who appeared for the brand back in the 1980s courtesy of DDB. Wieden+Kennedy has resurrected him from doggy heaven to ...
Read More »W+K uncorks a Super Bowl winner for Turbo Tax but Bud Light is best left in the bottle
Widen+Kennedy has obviously had a busy old time building up to the Super Bowl and here’s Portland HQ on form with a teaser ad for Super Bowl regular Turbo Tax. Not entirely sure why Humpty Dumpty is assisted by some ...
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