They must be tearing what’s left of their hair out in Portland (or maybe New York). Wieden+Kennedy is going all medieval for Bud Light in the latest iteration of a campaign that’s lurched about all over the place.
Dilly dilly indeed.
It’s those wretched blue packs screwing things up (the beer doesn’t help of course).
A brand that’s beyond advertising it seems. Maybe they should give W+K London a go (sorry Neil).
MAA creative scale: 2.