Tag Archives: betc london

I don’t how booze giants do it. They spend a fortune on advertising, changing strategy left, right and centre, and most of it’s crap. But they still sit proudly atop one of the world’s biggest markets. Diageo’s Johnnie Walker being ...

Dawson Pickering is an agency that came into the world surprisingly quickly – not least from the point of view of founders Neil Dawson and Clive Pickering – but it appears to be motoring nicely. The agency has already completed ...

My spies tell me that, rather than BETC London CEO Matthew Charlton and ECD Neil Dawson walking out a deux from the Havas-owned agency, Charlton and Dawson had, in fact, fallen out big-time. Charlton, according to this account, went to ...

They do say that the New Year is a popular time for divorces/quitting jobs – maybe too much time to think about it all – and it certainly seems to be the case in adland at the moment. Already this ...

BETC London has just unveiled its long-awaited global campaign for Bacardi and its majors on the Bacardi family – still the owners of the business – who, it says, have been ‘Untameable since 1862’ despite a series of vicissitudes in ...

BETC London has produced a funny film, ‘The Good Loser,’ for the forthcoming Shots Awards, self-characterised as advertisings ‘biggest night of disappointment’ (why not ‘most disappointing..) as the magazine and website for creatives only picks a winner in each category, ...

When you think of Soho, London, what comes to mind? Some of civilisation’s oldest professions: such as advertising and, er, creative production services. Of course it does. And just to dispel any possible misunderstanding, BETC London have stamped an unforgettable ...

Neil Dawson is executive creative director and co-founder of BETC London. He has worked at BBH, DDB, TBWA and Hunt Lascaris in South Africa when that country became a democracy. He has won numerous awards at Cannes and elsewhere for ...

Havas-owned BETC is one of the brighter sparks on the London agency scene (and huge in Paris, of course) and it’s taken a further step up by hiring Crispin Butler (left) from AMV/BBDO as head of account management. AMV/BBDO has ...