Tag Archives: betc london

Introducing small furry animals to somewhere where people pay to stay is a dangerous tactic but that hasn’t deterred BETC London in this new campaign for Ibis hotels. Back in the day, when I was news editor of Campaign no ...

Old Spice’s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they’ve been with us ever since; latterly in BETC London’s revival of the Diet Coke hunk. Southern Comfort’s hero, one of Giles Keeble’s Modern Classics, ...

BETC London has given us another useful insight into how it makes commercials (it did the same for Samsung) but this time creative director Neil Dawson is on the track of male pulchritude for Diet Coke. Model Andrew Cooper was ...

The Oscars (they don’t seem to call them Academy Awards any more) commands the second-biggest 30-second rate after the Super Bowl ($1.8m ratecard) so there were some interesting new offerings aired last night (Sunday). Here’s one for Samsung’s tablet Note ...

BETC London has appointed Simon Morris (left) to the newly-created position of head of art. In this new role Morris will lead the agency’s art direction, governing the style, look and feel across all clients including Bacardi, Diet Coke, Samsung ...

BETC London has had a strong start in life as the first outpost of Paris-based BETC with good work for (by definition) new clients Cow & Gate and Diet Coke and now it’s landed the global Bacardi account. Bacardi tends ...

New TV campaigns are a bit like film premieres these days, teaser ads and all. Must be a nightmare, what if it’s a bummer? Happening London agency BETC, an outpost of the Havas-owned French giant, won Diet Coke in the ...

After the pyrotechnics of its ‘baby orchestra’ ad Cow & Gate and agency BETC London have come down to earth with this workaday ad for Growing Up Milk, suggesting it as an alternative to all the other things the greedy ...

There’s been a real shortage of British ads with award-winner stamped all over them this year, some undeniably clever ones (like AMV/BBDO’s Mercedes A-class launch) but nothing much that just works first time. Given that Cannes is the awards venue ...