BETC London has appointed Simon Morris (left) to the newly-created position of head of art. In this new role Morris will lead the agency’s art direction, governing the style, look and feel across all clients including Bacardi, Diet Coke, Samsung and Cow & Gate. Morris will work alongside head of copy Clive Pickering and report to founder and ECD Neil Dawson.
Dawson says (in an appropriately crafted way): “First the Diet Coke man, now Simon Morris. We’re spoiled. Simon is an enormous talent and we’re thrilled he’s joined BETC bringing style. Taste. Craft. Detail… Full stop. (But only if Simon thinks it requires a full stop.)”
Morris is one of London’s best-known art directors with over over 20 years of experience in top London agencies. He spent the majority of his career as head of art at the celebrated Lowe Howard-Spink before moving to DLKW in 2009 and then through-the-line agency Rapier. He worked with Pickering at LHS.
BETC London, an offshoot of the Havas-owned French market leader, opened its doors in 2011. It recently lost out to Argentina agency Santo in a pitch for the global Carlsberg account.