Back in the day, when I was news editor of Campaign no less, I do remember a diary story backfire somewhat when our reporter (he knows who he is) reported scampering rodents at a well-known health farm (as they were called then) in Hertfordshire.
I was rudely awakened from my post-lunch reveries in the newsroom to be confronted by a lady owner in a very large black hat who was not best pleased by this piece of reportage. The offending (if such he was) reporter was nowhere to be seen.
BETC creative boss Neil Dawson obviously didn’t know this when he shot this film for Ibis – but don’t say you haven’t been warned Neil.