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Ibis and BETC London try to lure hotel guests with furry animals in the room

Introducing small furry animals to somewhere where people pay to stay is a dangerous tactic but that hasn’t deterred BETC London in this new campaign for Ibis hotels.

Back in the day, when I was news editor of Campaign no less, I do remember a diary story backfire somewhat when our reporter (he knows who he is) reported scampering rodents at a well-known health farm (as they were called then) in Hertfordshire.

I was rudely awakened from my post-lunch reveries in the newsroom to be confronted by a lady owner in a very large black hat who was not best pleased by this piece of reportage. The offending (if such he was) reporter was nowhere to be seen.

BETC creative boss Neil Dawson obviously didn’t know this when he shot this film for Ibis – but don’t say you haven’t been warned Neil.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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