BETC London has given us another useful insight into how it makes commercials (it did the same for Samsung) but this time creative director Neil Dawson is on the track of male pulchritude for Diet Coke.
Model Andrew Cooper was chosen by the agency’s rather fetching collection of younger female employees apparently (so Dawson still gets the girls, sort of).
Better watch out next time I’m in the vicinity of BETC.
Here’s the Diet Coke ‘Hunk’ ad.
