BETC London has produced a funny film, ‘The Good Loser,’ for the forthcoming Shots Awards, self-characterised as advertisings ‘biggest night of disappointment’ (why not ‘most disappointing..) as the magazine and website for creatives only picks a winner in each category, eschewing the normal serried ranks of awarded losers.
Among the creativos throwing their toys out of the pram in a good cause are Damon Collins, Justin Tindall and James Hilton.
Actually creative ad awards aren’t the worst for this: The British Press Awards (or whatever they call it now) takes the biscuit with warring, drunken tabloid hacks. Something for Shots to aim for, then.
