Tag Archives: best ads of 2018

YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream ...

Baptiste Clinet is executive creative director at Herezie Group in Paris.   The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is ...

November’s best ads are mostly Christmas ads – next year it’ll be October’s probably as these are breaking ever earlier and earlier – and there’ve been a lot. The Mother/Iceland/Greenpeace ‘Rang-Utan’ edit has gained the most views early on and, ...

It’s interesting that at a time when creative agencies are fighting for their very existence against the data hordes, October saw a rich crop of ads – all of them, in some way, demonstrating the presence of that rare element: ...

September was pretty good for new ads, first up is WCRS (having a stellar year) for charity Women’s Aid, the latest in a striking campaign. Literally in this clever spin on cinema film classification. ? French agencies appear to have ...

It’s not that there aren’t any good, even outstanding, British ads any more – there just don’t seem to be as many of them as there should be. And even the better ones lack ambition, compared to winners of the ...

A Cover Girl gals-on-the-town effort featuring Awkward Black Girl Issa Rae and pals by Droga5 New York got our highest score of the year from Emma Hall, 9.5 for a presumably unscripted epic. Difficult to pull off but Droga succeeds ...

We had lots of good ads in June, including Top Tips for Cannes and (some of) the winners. Here are two, from directors at different ends of the scale, showing that directing still matters in these data-driven-content days. Somesuch director ...

May produced a decent crop of ad campaigns, not least the latest from Nationwide’s poet’s corner featuring Jo Bell. By VCCP. Buzzman produced an animated epic for Delsey. WCRS’ debut for Sky Mobile was a lively effort, no mean feat ...