Best ads of 2018: Cover Girl, Chakra Tea and BT Sport head rich pickings in July

A Cover Girl gals-on-the-town effort featuring Awkward Black Girl Issa Rae and pals by Droga5 New York got our highest score of the year from Emma Hall, 9.5 for a presumably unscripted epic.

Difficult to pull off but Droga succeeds in one of its best campaigns of recent years.

Dentsu’s Webchutney in India devised an intriguing good cause ad for Chakra Tea, supplying hard-pressed Indian workers with wi-fi via the kettle during their tea breaks.

Clever idea and a nice film too.

‘Tis the season when we all go football crazy (again) and there’ll be lots of football-related ads from the subscription TV lot. AMV BBDO, which is having a good run, got in first for BT Sport with young Charlotte running rings around various millionaires.


The early leader in the category and one which will take some catching.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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