Baptiste Clinet is executive creative director at Herezie Group in Paris.
The Times UK & Ireland – JFK Unsilenced
The best craft idea of the year. Dedication to an idea pushed to the limits.
Citroën – Seetroen
Automotive is so hard in advertising. We always see the same things. Here, they solved a massive issue and placed Citroën as the most familial car brand ever.
Microsoft Xbox – Football Decoded
A super pop culture idea. They created something new. A new way to talk, comment and learn.
Diesel – Go With The Fake
This operation responds to a massive brand issue in the coolest way ever.
Xbox Design Lab Originals – The Fanchise Model
A campaign so cool, so innovative and so smart. Probably one of the smartest ideas this year.