YouTube unveils its top ads of 2018 (Xmas excepted)

YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream Crazy’ for Nike, Apple’s HomePod and a nice dig at Apple from Samsung – amid the cute animation.

Global Views through Dec. 12, 2018

1. Alexa Loses Her Voice – Amazon Super Bowl LII Commercial, 50.1M views

2. YouTube Music: Open the world of music. It’s all here., 39.5M views

3. OPPO F7 – Real Support Makes Real Hero, 31.7M views

4. Nike – Dream Crazy, 27.3M views

5. Turkish Airlines: Safety Video with The LEGO Movie Characters, 25.2M views

6. Groupon 2018 Super Bowl Commercial | “Who Wouldn’t”, 25.5M views

7. Samsung Galaxy: Moving On, 17.4M views

8. HomePod — Welcome Home by Spike Jonze — Apple, 16.3M views

9. Gatorade | Heart of a Lio (Lionel Messi), 13.7M views

10. Rescue Blue the Dinosaur – LEGO Jurassic World – Pick Your Path, 10.8M

Who’ll win at Christmas. Rang-Utan presumably but we’ll see.