Tag Archives: Australia

Apparently it’s traditional in Australia to celebrate Australia Day by eating barbied lamb on the beach. That’s if you can evade the forest fires and sharks. So farming outfit Meat and Livestock Australia and Sydney agency The Monkeys devised ‘Operation ...

Saatchi & Saatchi in Australia is on the receiving end of a good kicking for this campaign, ‘Stoner Sloth,’ trying to wean the nation’s teenies off cannabis. It’s so uncool it drives you to drugs seems to be the theme. ...

A little more light has been shining on the murky world of media buying, this time from Australia. Dentsu Aegis Network there has admitted that it negotiates ‘value banks’ (annual volume bonuses) with media companies, something that has attracted the ...

Crikey. We’re in February already so trying to write some words about the best antipodean campaigns of 2014 is surprisingly much harder than I thought, especially when it’s blurred with the hustle and bustle of 2015. In fact, trying to ...

BBH is back in the lists for Unilever’s Axe/Lynx Hair (make your mind up guys) with a new campaign, breaking in Australia. The Kingly Street collective, still smarting from a rough old 2014 with Johnnie Walker walking to Anomaly and ...

Extra-marital dating agency Ashley Madison produced the most complained about ad in Oz this year – and a right old toe-curling opus it is. But it’s strangely reassuring in these days of highly targeted this and big data that to ...

We thought Aldi’s UK Christmas ad was a touch tame; featuring pretty conventional jollity. There are so many of these you wonder what the point is – surely TV viewers just turn off. But Aldi in Australia is sticking to ...

I get it. It’s hard to make a mark with consumers today. New customers are hard to come by and existing ones are hard to keep. The old ways of doing business don’t always cut it and upstart startups are ...

As the global ad industry continues its post-Christmas, pre-New Year slumber there’s an onus on us to bring you some diversion – and this contest between CNN chat show host (and former Daily Mirror editor) Piers Morgan and Aussie pace ...