Will Saatchi’s ‘Stoner Sloth’ drive teenies to drugs?

Saatchi & Saatchi in Australia is on the receiving end of a good kicking for this campaign, ‘Stoner Sloth,’ trying to wean the nation’s teenies off cannabis. It’s so uncool it drives you to drugs seems to be the theme. Maybe the critics feel it’s hard on sloths.

It’s not that bad.

Actually the name of the client is more interesting: The New South Wales Department of Premier and Cabinet. WTF is that?

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