Tag Archives: Australia

New Aussie Nike campaign recharges ‘Just Do It’

Nike seems to be returning to basics – ‘Just Do It’ – and not before time. Some of its more recent US efforts seemed more akin to a tech company. Here’s its new campaign in Australia, from Wieden+Kennedy HQ. It ...

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Vinomofo uncorks a grubbier Bear Grylls

Here’s a pleasingly bonkers ad for Australian online win retailer Vinomofo, from Saatchi & Saatchi Australia. Apparently earlier this year Vinomofo secured A$25m in venture capital investment and decided to spend $A4.5m of it on this. Our hero decides to ...

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Aussie lamb’s Operation Boomerang boomerangs

Apparently it’s traditional in Australia to celebrate Australia Day by eating barbied lamb on the beach. That’s if you can evade the forest fires and sharks. So farming outfit Meat and Livestock Australia and Sydney agency The Monkeys devised ‘Operation ...

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Will Saatchi’s ‘Stoner Sloth’ drive teenies to drugs?

Saatchi & Saatchi in Australia is on the receiving end of a good kicking for this campaign, ‘Stoner Sloth,’ trying to wean the nation’s teenies off cannabis. It’s so uncool it drives you to drugs seems to be the theme. ...

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Aussie clients wake up to murky media deals

A little more light has been shining on the murky world of media buying, this time from Australia. Dentsu Aegis Network there has admitted that it negotiates ‘value banks’ (annual volume bonuses) with media companies, something that has attracted the ...

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Matt Gibbins of Hunter: the best from Down Under

Crikey. We’re in February already so trying to write some words about the best antipodean campaigns of 2014 is surprisingly much harder than I thought, especially when it’s blurred with the hustle and bustle of 2015. In fact, trying to ...

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BBH offers hair rescue to Aussies in new Lynx campaign

BBH is back in the lists for Unilever’s Axe/Lynx Hair (make your mind up guys) with a new campaign, breaking in Australia. The Kingly Street collective, still smarting from a rough old 2014 with Johnnie Walker walking to Anomaly and ...

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Ashley Madison plumbs the depths down under

Extra-marital dating agency Ashley Madison produced the most complained about ad in Oz this year – and a right old toe-curling opus it is. But it’s strangely reassuring in these days of highly targeted this and big data that to ...

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Aldi gets it right for Christmas – in Australia

We thought Aldi’s UK Christmas ad was a touch tame; featuring pretty conventional jollity. There are so many of these you wonder what the point is – surely TV viewers just turn off. But Aldi in Australia is sticking to ...

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