Here’s one to bring a tear to Dame Edna Everage’s beady eye: the return of ‘I still call Australia home’ from Quantas and Accenture’s The Monkeys, shot pre-Covid and featuring some famous expat Aussies including Hugh Jackman, Kylie, a number ...
Read More »Adam Morton of UM: what the Facebook/Australia stand-off means for media
“Facebook hit the nuclear option with devastating impacts for everyday Australians..” That’s how news.com.au reported Facebook blocking news on its platform today. Clearly, they have a vested interest in the situation. However, there is no doubt Facebook’s move in response ...
Read More »Walls come tumbling down for Australian Lamb
Call yourself The Monkeys and you have to live up to it, which the jewel in Australia’s Accenture Interactive agency crown seems determined to do. Recently we had its bat-eating camper for BCF online stores, now for Australian Lamb we ...
Read More »Aussie retailer Myer wheels out the John Lewis approach before John Lewis
Myer in Australia is rather like its version of John Lewis and it’s taken a leaf out of the John Lewis playbook with this year’s teary Christmas offering from Clemenger BBDO. To our young heroine it looks like Christmas is ...
Read More »Giles Keeble: why Australia reminds you of the tyranny of distance in modern day marketing
Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in the WCRS plan for global expansion that resulted in the take-over of (or merger with) The Ball Partnership. On that ...
Read More »Vodafone drops the ball in hapless Steve Smith cricket ad
What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain Steve Smith speaking up for mental ...
Read More »DDB Australia makes budget extravaganza for Amarok
This year’s trend is advertisers (and their agencies) sending up ads and here’s another by DDB Australia for VW Amarok trucks, featuring, inevitably perhaps given its origin, a ditzy English commercials director. There’s a health and safety man too. Quite ...
Read More »New Aussie Nike campaign recharges ‘Just Do It’
Nike seems to be returning to basics – ‘Just Do It’ – and not before time. Some of its more recent US efforts seemed more akin to a tech company. Here’s its new campaign in Australia, from Wieden+Kennedy HQ. It ...
Read More »Vinomofo uncorks a grubbier Bear Grylls
Here’s a pleasingly bonkers ad for Australian online win retailer Vinomofo, from Saatchi & Saatchi Australia. Apparently earlier this year Vinomofo secured A$25m in venture capital investment and decided to spend $A4.5m of it on this. Our hero decides to ...
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