Aussie retailer Myer wheels out the John Lewis approach before John Lewis

Myer in Australia is rather like its version of John Lewis and it’s taken a leaf out of the John Lewis playbook with this year’s teary Christmas offering from Clemenger BBDO.

To our young heroine it looks like Christmas is off because the family in going camping (camping!) but, of course, Santa has a way.

Complete tosh of course but done with a certain elan.

MAA creative scale: 7.

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