Ashley Madison plumbs the depths down under

Extra-marital dating agency Ashley Madison produced the most complained about ad in Oz this year – and a right old toe-curling opus it is.

But it’s strangely reassuring in these days of highly targeted this and big data that to see something so, er, primitive.

The ad wasn’t banned in Australia although Ashley Madison has, apparently, been banned from operating in Singapore. Which, I suppose, proves that Asia Pacific isn’t, as some like to maintain, one homogenous lump.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.