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Advertisers
Michael Lee of Madam: why some of the best ads just show what the product does
I’ve been in a number of agency/client meetings when the comment surfaces (more often from the client side of the…
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Advertisers
Here’s another dollop of Oscars ‘inspiration’ – this time from Martin Scorsese for Apple
We had some Apple-style inspiration from Facebook at the Oscars and here’s some Apple-style inspiration from Apple, courtesy of film…
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Advertisers
Facebook charts its own advertising path with in-house agency The Factory
We keep hearing that in-house agencies are going to take over the world – or, at least, become more important…
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Advertisers
Most new product launches fail to deliver on promises – and social media doesn’t help either
A new survey of 2000 UK adults by marketing agency Five by Five finds that 74 per cent of UK…
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Ad Tech
The big problem facing Apple and Yahoo: what the hell do we spend all this money on?
It’s a funny old two-speed world and there’s more proof of it this morning: Apple has announced an $18bn quarterly…
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Ad Tech
Jen Smith of Maxus: life beyond the Beacon – what’s next in store for retail tech?
Today’s consumer is more switched on than ever – both savvy in terms of products and pricing and also quite…
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Advertisers
Apple hits the right note with TBWA’s ‘The Song’
Here’s a Christmas winner from Apple, ‘The Song’ from TBWA/Media Arts Lab. Shame we have to communicate via gadgets –…
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Advertisers
Samsung hits the right Christmas note
Everybody seems to want a gadget for Christmas – as Apple will no doubt be reminding us soon. Samsung has…
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Advertisers
GroupM buys entertainment specialist Haworth Media
WPP’s GroupM, has bought 49 per cent of media agency Haworth Marketing+Media in the US. Haworth’s billings for the year…
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