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TBWA uncorks a timely slam dunk for Apple
One rather hesitates to interfere with the American obsession for basketball but here goes. Apple has signed NBA star Kobe…
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Cookie Monster enters the lists for Apple as ‘adorable’ puppets take over the airwaves
I’m beginning to think that ad breaks have been taken over by little blue puppets. Here’s TBWA\Media Arts Labs’ latest…
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Finance
A taxing business: Google, Apple, Facebook and their ever-ingenious bean counters
Here’s Eric Schmidt, chairman of Google owner Alphabet, now the biggest company in the world by market cap at $535bn,…
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Blow for Grey as global CCO Myhren heads for Apple
Tory Myhren, global CCO of Grey and president of its New York office – and, arguably, the world’s highest profile…
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HP bets on 180 LA for crucial rebranding campaign
Not so long ago HP (Hewlett-Packard as was) would have won lots of votes as the world’s best company. Then…
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Apple’s in-app Been Choice fuels ad blocker farrago
The ad blocking fire has been stoked a few degrees higher with Apple’s decision to approve a new app, the…
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Apple kick starts global retail ad pitch
Once upon a time Apple was a niche maker of Mac personal computers. Then it dominated music via iTunes and…
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72andSunny Samsung ‘surf’ campaign lands in the drink
Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps…
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Apple unveils debut campaign for new Apple Music
Is Apple Music the ‘new big thing’ we’ve all been waiting for from the tech giant? Apple TV still seems…
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