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Ad Tech
TV is key to successful big campaigns says WARC
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular…
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ADK/WPP battle shows why private equity is circling quoted agencies
Bain Capital Private Equity has extended its $1.3bn tender offer for Japanese agency ADK with ADK shareholder WPP, which has…
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Atomic wins Peperami after five-way agency pitch
Meat snack brand Peperami has appointed Atomic London as its lead UK ad agency. Atomic beat four other agencies to…
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M&S bets on Paddington 2 in Grey Xmas debut
Marks & Spencer (does anyone still call it that, even the company?) is betting Christmas on a tie-up with the…
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Is this John Lewis’ Christmas ad lurking under the bed?
Is this the first “inspired” leak of this year’s John Lewis Christmas ad from adam&eveDDB? #UnderTheBed seems to be the…
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M&C’s MacLennan tries to end Tindall diversity controversy
M&C Saatchi international boss Moray MacLennan has announced that CCO Justin Tindall (left), who famously announced that he was “bored…
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Talk Talk’s réalité campaign from CHI delivers at Christmas
We like a bit of reality at Christmas – not too much mind – and Talk Talk has been running…
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Martin Agency finds the poetry in animal feed appeal
Mars animal feed brand Purina Mills is donating a dollar per pack (bale?) to look after retired horses so this,…
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Does Vodafone’s epic Christmas Love Story from Ogilvy overstay its welcome?
Do hobbits fall in love? No, because their mobile data runs out. Let’s try again. Martin Freeman, who plays hobbit…
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