Atomic wins Peperami after five-way agency pitch

Meat snack brand Peperami has appointed Atomic London as its lead UK ad agency. Atomic beat four other agencies to the brand, once Unilever’s but bought by Jack Link’s in 2014. Family-owned Jack Link’s claims to be the fastest-growing global meat snacks company.

Jack Link’s and Peperami marketing manager Pavan Chandra says: “Throughout the process Atomic demonstrated a great understanding and vision for the brand but perhaps most importantly they showed us some impressive creative thinking. We have ambitious targets for 2018 and beyond and we’ve chosen Atomic as our partners to help us get there.”

Atomic’s Jon Goulding says: “Peperami is one of the great, iconic brands in the UK market and has produced some of the most fun and recognisable advertising over the years. We’re looking forward to building on that history and our ability to deliver brand and activation together under one roof is something that is going to help propel the Peperami brand forward.”

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