Is this the first “inspired” leak of this year’s John Lewis Christmas ad from adam&eveDDB? #UnderTheBed seems to be the hashtag. The Sun and Cosmo think it is.
But who can it be? We speculated the Gruffalo a while back. Actually it looks like Gollum from Lord of the Rings but surely not.
All will be revealed on Thursday (some if it before, no doubt).