Is this John Lewis’ Christmas ad lurking under the bed?

Is this the first “inspired” leak of this year’s John Lewis Christmas ad from adam&eveDDB? #UnderTheBed seems to be the hashtag. The Sun and Cosmo think it is.

But who can it be? We speculated the Gruffalo a while back. Actually it looks like Gollum from Lord of the Rings but surely not.

All will be revealed on Thursday (some if it before, no doubt).

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