advertising
-
Ad Tech
Gocompare and Bet365 demonstrate some old truths for new-fangled advertisers
Who says advertising doesn’t work? Price comparison site Gocompare has just rejected a £460m offer from ZPG, owner of property…
Read More » -
Advertisers
BBDO overdoes the Christmas emotion for Macy’s
Is the Christmas ad bug biting in the US too? Here’s BBDO’s debut for Macy’s, featuring two children (one of…
Read More » -
Advertisers
Droga5 looks at the world through Salvator Mundi’s eyes
Christie’s in New York is to sell Salvator Mundi, Christ as ‘saviour of the world,’ recently attributed to Leonardo da…
Read More » -
Advertisers
George Parker remembers creative director Bill Hamilton
I was devastated to hear the news that Bill Hamilton (left) passed away last week at the age of 74.…
Read More » -
Advertisers
Serviceplan takes a different Christmas road for Penny
Aldi’s ‘Kevin the Carrot’ from TBWA is leading the pursuit of M&S’s Paddington Bear on YouTube (1.2m views against 3.5m)…
Read More » -
Advertisers
BMO brings cool sense to women in business debate
Bank of Montreal is running a campaign by FCB Canada saying it’s doing its bit to help entrepreneurial women advance…
Read More » -
Advertisers
The Corner sells to Peter Scott’s Be Heard Group
Peter Scott’s Be Heard Group is buying ad agency The Corner for £12m. Scott was a founder of WCRS and…
Read More » -
Advertisers
St Luke’s tries a sentimental roller coaster for Very.co.uk
St Luke’s has packed a bit of everything into this Christmas ad for online department store Very.co.uk: sentiment, cuteness and…
Read More » -
Advertisers
UM’s Adam Morton: are true brand guardians a dying breed?
It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this…
Read More »