BBDO overdoes the Christmas emotion for Macy’s

Is the Christmas ad bug biting in the US too?

Here’s BBDO’s debut for Macy’s, featuring two children (one of whom has recently lost her mother) getting together in the bizarre and, no doubt, symbolic environs of a lighthouse.

So this of the dark Christmas genre.

Nope, it’s only Christmas.

MAA creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.