Peter Scott’s Be Heard Group is buying ad agency The Corner for £12m. Scott was a founder of WCRS and later built Engine Group into a mid-sized marcoms company before selling to US private equity firm Lake Capital. Engine has since been linked with a sale to Deloitte.
The Corner was founded in 2012 by two execs from Publicis and one from Grey. The management, headed by CEO Neil Simpson, is staying on for a protracted earn-out period. The Corner is Be Heard’s fifth acquisition.
As with many of its indie peers The Corner has found it hard to win big accounts although it has earned a good reputation. One of its peers, 101, recently sold to MullenLowe.