Droga5 looks at the world through Salvator Mundi’s eyes

Christie’s in New York is to sell Salvator Mundi, Christ as ‘saviour of the world,’ recently attributed to Leonardo da Vinci, for an estimated $100m.

So the last da Vinci (that we know about anyway).

Droga5, which likes to zag where others zig (now who else did that?) has had the ingenious idea of focussing not on the painting but the reactions of people looking at it, including some celebs.

Here’s what they’re looking at.


MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.