Technology
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TBWA’s Backslash unveils 2018’s “pre-trends”
Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1…
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Goodby Silverstein launches augmented reality Instagram
Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the…
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Tom Denford and David Indo from ID Comms: What should Media put in Room 101?
On this week’s #MediaSnack Tom and David create a media version of the popular British TV game show called Room…
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Volvo plays Thor for lightning-activated poster
Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy…
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Have YouTube’s algorithms gone bananas?
I know that YouTube is under pressure for publishing inappropriate this and that – with advertisers withdrawing in droves although…
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YouTube walks from one safety issue into another
What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next…
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Tom Denford and David Indo at ID Comms: is media ruining advertising?
On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower…
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Tom Denford and David Indo from ID Comms: has Facebook peaked?
On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain…
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TV is key to successful big campaigns says WARC
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular…
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