Technology
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Has Google shown data-driven creativity actually exists?
Something is definitely stirring in Google’s Moutain View ad department: Google had by far the best Super Bowl ad with…
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Europe buys help drive Ocean Outdoor revenues
UK-based big digital screen operator Ocean Outdoor has had a busy year, expanding in the Netherlands, Nordics and Germany with…
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Surprise exit for Salama as Bain flexes muscles at Kantar
It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar…
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App install ads projected reach $118bn globally
We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of…
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Interpublic inches ahead of Omicom with strong 2019 growth
Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic…
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WPP back on the buying trail with tech consultancy XumaK
WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising…
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We Are Social: Tiktok on the way up in UK download stakes
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released…
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Publicis boss Sadoun says new model is complete – but growth still proves elusive
Is Publicis (finally) turning the corner or is it still stuck where it was? The French-owned holding company’s results for…
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Former Aegis boss Jerry Buhlmann surfaces at Croud
We’ve mentioned Jerry Buhlmann a couple of times recently in stories about Dentsu Aegis Network, now its former CEO has…
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