Technology
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Syzygy CEO Ita Murphy: how brain training helps win pitches
While predictions abound about what’s coming our way in 2020, one thing is for certain: another year of regular pitches…
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WPP hopes “delivery unit” Outcomes will lead to a better outcome for Mindshare
WPP is forming what it calls an “integrated delivery unit” called Outcomes which will employ a scarcely believable 5,000 specialists.…
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New-look M&C Saatchi kicks off recovery bid by bringing customer agency Lida centre stage
Eagle-eyed observers of UK adland may have spotted that M&C Saatchi has had a few issues recently – an £11.6m…
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Cannes entries is a reminder to Publicis’ Sadoun that AI-powered Marcel is somewhat overdue
No wonder Publicis CEO Arthur Sadoun seems to have more grey hairs every time a new picture of him emerges.…
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