Social Media
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Jennifer Lopez helps Virgin Voyages onto the AI bandwagon
There’ll be AI all over the place soon and the multifarious Virgin brands can be relied upon to jump on…
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UK’s Origin makes £20m bid for global ad measurement lead
UK advertiser body ISBA is ready to roll out Origin, what it claims is the world’s first reliable cross-media measurement…
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Will consumers say ‘Yeah’ or ‘Nahh’ to new Dolmio?
Mars’ Dolmio has been working on its new brand platform with agency The&Partnership since 2021 it seems and the underpinning…
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Interbrand names 2023’s breakthrough brands
Consultancy Interbrand has named what it calls the 30 most innovative brands in its new Breakthrough Brands Report, partnering with…
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Skittles brightens up capital for Pride Month
Brands are still weighing into Pride Month despite some recent controversies and Mars’ Skittles is partnering with Gay Times, Queer…
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Jane Austin in Cannes: a cry for help from battered CMOs – “I’m still branding”
Why aren’t CMOs looking more knackered? The only explanation can be industrial amounts of Botox and filler. I say this…
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Jane Austin in Cannes: creativity under fire – but a richly-deserved Film Grand Prix for CALM
Cannes week has ended and the AI backlash is already in full swing. Maybe it’s the collective hangover, but along…
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Jane Austin in Cannes: brand purpose? You should be having a laugh..
You have to feel a bit sorry for brand purpose, a phrase so overused in recent years that it’s getting…
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BCW’s Rebecca Grant: why values are the key to understanding people
We need to talk about values. As communicators, we strive to engage audiences who may be restless and distracted, living…
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