Social Media
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Ads still ITV’s most profitable activity – why is it prepared to manage decline?
Looked at one way ITV, the UK’s biggest terrestrial broadcaster – or “linear” as they say these days – is…
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Digital still making the running in flagging UK ad economy
The latest flagship AA/WARC Expenditure Report makes pretty grim reading, now the two are expecting just 2.6% growth in 2023…
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Musk’s new ‘X’ rating for Twitter
We don’t think this is one of that well-known humorist Elon Musk’s jokes (you never know) but sometime today Twitter…
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Sanofi goes the extra mile for new sonic identity
We all know that sound is important in ads and now there’s more focus than ever on so-called “sonic identities,”…
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Asda’s new taste platform vanishes into the ether
UK supermarket group Asda finds itself uncomfortably in the headlines as consumers, politicians and the media focus on such companies’…
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Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
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Ocean Outdoor brings Wimbledon Experience to Out of Home with Vodafone
Selected tennis highlights will be shown in 13 UK cities. Ocean Outdoor will present live action from Wimbledon across its…
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Next 15 wins four-agency four-year BBC deal
Four Next 15 brands have won a four-year contract to join the BBC’s new Digital Design Services Framework following a…
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Rescue dogs and cats seek Love for Life in interactive outdoor campaign
Mayhew was a winner in Ocean’s annual digital creative competition As a record number of owners are forced to give…
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