Social Media
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Exploring the Intersection of advertising and the stock market
The intersection between advertising and the stock market is a fascinating subject to explore, with implications that can affect all…
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Giles Keeble: why there’s still a role for creativity in the age of social media and ChatGBT
After my last column about how many of the award winning as ads of the 70s and 80s would not…
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WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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Is Conscious Advertising Network CAN a threat to free media?
UK-based CAN is a “coalition” of over 180 advertisers, agencies, tech providers and civil society groups that sets out to…
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Netflix is Beano Brains’ top Gen Alpha brand – BBC bombs
Beano Brains, described as a specialist kids and family agency (yes, the comic is related) has produced its latest 60,000-strong…
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Ex-Saatchi & Saatchi CEO Chris Kay launches global coaching collective
Former Saatchi & Saatchi London boss Chris Kay is launching a global coaching and content “collective” called andOpen.xyz. Kay (above),…
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Richard Malton: digital out of home – why fake it when you can make it?
In 1989 my work placement from Manchester Poly took me to the English Super Luxury brand Asprey in New York.…
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Influencers are dead. Long live the influencer says Accenture Song
Influencers have become a short cut for marketers looking for a hotline to an audience at a reasonable price. But…
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MAA Ad of the Week: Mother for KFC
Mother always seems to get its clients on the telly, even though it genuflects in all the right places to…
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